Should I use Pinterest for my Business?

pinterest-logoWe're often confronted with the question of which social networks you belong to and those that you should spend your valuable time with. There are many schools of thought when it comes to creating these accounts. First, you don't want a dead account out there that isn't doing anything - let's say a "blank profile," but on the other hand, you don't want someone else to snatch up your identity on these outlets either.

Pinterest, founded in March 2010 took off like a bat out of hell. However the now social media giant was geared mostly to women, arts and crafts, recipes and other "homemaker" posts. Their audience was roughly 85% women, passing around posts of some really nifty idea about how to make a hat rack out of coat hangers.

There was a time that you could ask any man if he had a Pinterest account he would raise a single eyebrow and raspberry his lips.

Times have changed.


Now, just about everyone with a DIY idea or concept makes sure to post it in this arena. I, myself, have adopted the social media outlet for inspiring bicycle touring ideas and DIY bicycle modifications. Another friend of mine boasts his off-the-wall construction ideas and odd uses for tools.

Remember, that Pinterest is mostly visual, meaning it uses photos and photo galleries to captivate your audience. So whip out that camera and start making the shutter do its intended job.

Let's pretend for moment you own a plumbing business. What good would Pinterest do for that? The reason you joined is to bring business to your door. Look at what this gentleman did to create spark on his Pinterest account. You can find this link here.

You may be asking, "What on green earth can an insurance agent do?"

carpoolWell, no one said it would be easy.  Refer to comic strips, funny images of mishaps (tastefully, of course) and memes.  In the insurance business, humor is going to win it for you every time.

After you have put forth some effort for content, the idea is to link them back to your website. Be sure to always have a specific web address, pointing to a specific article. If you use Google Analytics, you can see who referred your traffic - in this case, Pinterest.

In closing, be sure to think outside of the box when it comes to Pinterest. People are searching for inspiration, DIY and humor. You can do it.

This article was written by Robert Blanda of CaddisArt, Inc. and is copyright 2014. All rights reserved. Please do not duplicate or copy. 

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