What is Clickbait? Don't click this link!

Whether or not you know it, most of you have fallen victim to "clickbait." It's that provocative, must-click-now-to-see-what-it-is marketing attempt.

noun: clickbait; noun: click bait

(on the Internet) content, especially that of a sensational or provocative nature, whose main purpose is to attract attention and draw visitors to a particular web page. "These recent reports of the show's imminent demise are hyperbolic clickbait"

Here's an example: "A dog finally sees his owner and what he does next will amaze you!" or "Top ten lists of most horrifying accidents. #6 will completely gross you out!"

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Marketing and IT Under One Roof

pcrepairOur Company Principals are also Engineers

Unlike other marketing firms in the Philadelphia region, CaddisArt, Incorporated is a full-fledged, full-service marketing and information technology firm. In addition to our vast knowledge of marketing, websites and social media, our firm is a full-service IT Support company. We're not just Marketing experts, we're proven information systems graduates. What Philadelphia firm can claim that? 

Our team also specializes in: 

  1. Microsoft Exchange Mail Servers
  2. Windows & Linux Hosting Services
  3. Desktop Publishing and Video Editing Powerhouses
  4. Notebook and System Repair
  5. Network Topology & File Servers
  6. Windows Desktop Support 
  7. Microsoft & Novell Server Support
  8. Digital Signage Servers

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CaddisArt Supports Local Organizations

CaddisArt Donation ProgramFor many years, CaddisArt has supported local education organizations, bands and high schools. 

It's not just the exposure - it's giving back to the community. Our sponsorship levels go way beyond writing a check for those organizations that put the money to good use. We have helped with technology in classrooms, auditoriums and computer labs. We've also helped design websites for local little league and softball leagues. We've been on the commission for Winslow Township Little League and other local organizations. We've also voluntarily taken professional photographs for in-game excitement and other events. 

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Implementing a Call To Action

bargain 455990 640'A call to action' or CTA is probably one of the most overlooked, yet easily implemented methods of marketing. You've continually seen calls to action over and over again in almost everything that is presented to you. Here are a few examples of calls to action:

  • Buy Now!
  • Call us Today
  • Read More
  • Act Now!
  • Let's do it!
  • Talk to us
  • Contact us Today
  • Get a free <widget> today!
  • Give it a try for FREE
  • Be Awesome!
  • Only 30 left, Hurry!

Alternately, you can make the user unconsciously wait for the CTA by saying (and we are quoting the late Billy Mays), "But wait, there's more!" Making, or even letting, the users hunt down to find a way to contact you or to move forward with a purchase or inquiry is unfathomable and should never occur. Ever.

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Who are you people?

Hey guys, what's the story?

CaddisArt, Inc. was officially formed in late 1998 after successfully opening a photography studio in Atco, New Jersey. We are a team of professionals who like to work for our clients providing new ideas, resolutions and solutions that help them become successful and to prosper. More...

jeff druceSteve SmithRobert Blandat

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Services by CaddisArt

  • What We Do +

    CaddisArt, Inc. has many talents, most of which you'll find here in our extended services listing. Click here to see them. Read More
  • Social Media Planning +

    Social media planning and implementation
  • Hardware & Installation +

    Procurement of Servers, digitial signage displays, audio equipment and more
  • CaddisArt Services Listing +

    Here's just a few things we can do to help your business in an over-saturated and highly competitive market: Marketing Read More
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Digital Signage

What is digital signage and how can I affordably advertise within my business? Click here for more.